Sony HVL-F43M Compact External Flash for Sony Cameras, Guide Number 141' at ISO 100 and 105mm
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Sony HVL-F43M Compact External Flash for Sony Cameras, Guide Number 141' at ISO 100 and 105mm

Price: $328.00



About Sony HVL-F43M

Product Information provided by the Manufacturer

External Flash / Video Light

High-power illumination

High-power illumination (guide number: 43).

New LED video light

With the new built-in LED video light it has never been easier to switch between stills and movie shooting even in low-light conditions. LED enables checking and setting the light and shadow conditions before shooting still image or movie with live view function of EVF equipped camera. Maximum luminance of 400 lux/(0.5m), with illuminating distance of approximately 3-1/4 feet (1m) at ISO3200/F5.6.

Longer effective range

Longer effective range of over 30 ft. (10.5m).

"Quick Shift Bounce"

The innovative "Quick Shift Bounce" system allows the HVL-F43M to orbit 90 degrees left and right, allowing you to maintain horizontal light distribution even when shooting vertically. In addition to pivoting side-to-side, the flash unit can also tilt down 8 degrees or back 150 degrees, ensuring customers the lighting freedom they need to capture that perfect shot.

Versatile bounce angles

Versatile bounce angles: 90° up, 90° left. This allows the flash head to be rotated while maintaining the set bounce angle, so you can quickly switch between horizontal and vertical format without changing the light angle.

Built-In Bounce sheet

The built-in bounce sheet can be used even when shooting in a vertical position without changing the angle of reflected light.

Auto white balance

Auto white balance (signals color temp. to camera).

Auto zoom

Auto zoom optimized for camera sensor size.

Dust and Moisture resistant design

Sealing materials are set at joints of outer materials (body, LCD panel, Mounting Foot etc.) and around movement/operating parts thereby increasing the life of your flash unit.

Modeling light capability

Modeling light capability allows the HVL-F43M to pulse, helping photographers determine where shadows will fall before taking the picture, so they can alter lighting or subject positioning as necessary.

Retractable wide-angle panel

Retractable wide-angle panel (15mm angle).

Wireless Ratio Control

Wireless Ratio Control allows customers to wirelessly control up to three groups of flashes, as well as specify the luminosity ratio for each group, so they can enjoy multiple-flash lighting techniques without the need for special equipment or tedious exposure settings.

Simple controls

Simple controls, test button, power saving mode.

TTL metering

TTL metering capability, high-speed sync.

Fast recharging

Fast recharging - up to 38% quicker than HVL-F36.


3 X 5 5/8 X 3 1/2 inches (W 75mm X H 140mm X D 87mm).


12 1/2 oz (355g) (excluding AA batteries).

Sony Store customer reviews



(77 reviews)


High-output flash featuring original rotating head mechanism 
 The Sony HVL-F43AM Digital Camera Flash provides Sony Alpha camera users with many features: it extends the illumination range beyond the camera's built-in flash, offers TTL (through the lens) flash exposure that's automatically controlled by your Sony Alpha DSLR for easy and intuitive operation, has adjustable bounce angles and it's dust- and moisture-resistant. It's ideal for portraits, weddings and special events, still-life photography, hobby shots and every-day photography. The ultra-compact design folds flat when not in use. 

• Guide number of 43 
• Wireless flash, bounce flash, modeling flash and multi-burst functions 
• Wireless lighting ratio control for smooth, professional effects with up to three flash groups (with DSLR-A900/850/700) 
• Sony's original rotating head mechanism "Quick Shift Bounce" 
• Equipped with LED light for bright movie shooting 

Deliver powerful lighting with expert technique thanks to a guide number of 43 (GN43), Quick Shift Bounce, wireless flash operation, and built-in 400 lux LED. 

Innovative Quick Shift Bounce for advanced lighting - The HVL-F43M offers extra versatility with advanced bounce features that make it easy to use this lighting technique whether you are shooting with the camera in horizontal or vertical orientation. 

Bounce in horizontal or vertical format - Quick Shift Bounce is Sony's original flash head rotating mechanism with the main unit tiltable left and right, so that the LCD panel is always easy to read. HVL-F43M and HVL-F60M offer the same functionality. 

Comprehensive control layout - Total control at your fingertips The high-visibility dot matrix LCD panel, keys, and controls provide easy, intuitive access to lighting parameters in any shooting situation. 

Expert light for pro-style shots - Includes LED light for stills and movies. 400 lux at 19.68" (0.5m) maximum brightness, approx. 3.28 ft (1m) illumination distance. 

Dust and moisture-resistant design - To ensure maximum reliability even in challenging conditions, especially outdoors, uniquely designed seals at joints around the body, LCD panel, mounting foot, and moving parts keep dust and moisture out. 

Common features for uncommon lighting techniques 
 Control the ideal combination of shutter speed and flash intensity for precisely the effect you are looking for. 

Wireless multi flash ratio control - Up to three groups of wirelessly controlled flashes, with intensity set by you for each group. 

High-speed sync (HSS) - Synched flash with high-speed shutter in Auto. Supports all shutter speeds and wireless operation. 

Advanced Distance Integration (ADI) - By acquiring accurate distance information between the lens and subject through TTL metering, ADI delivers precise flash intensity control that is not influenced by high or low reflectance of the subject or background


Sony HVL-F43M Specifications
Advanced Features
Smooth Slow Rec
Color Temperature
Approx. 5500K
Flash Modes
Automatic Light Control (TTL), Continuous (10 flashes/second, up to 40), pre-flash control, manual contr
Flash Coverage
Bounce angles: Upward - 150 degrees; Left - 90 degrees; Right - 90 degrees; Down - 8 degree
Flash Metering System
Direct TTL
Guide Number
141' at ISO 100 and 105mm
Wireless, Bounce, Modeling, Multi-burst
Number of Flashes
Approx. 200 or more (alkaline batteries)
Power Source
Four AA-size batteries, Alkaline of Ni-MH
Power Source
Four AA-size batteries, Alkaline of Ni-MH
Recycling Time
Red-Eye Reduction
3 x 5.125 x 3.5" (7.5 x 12.9 x 8.7 cm)
12 oz (340 g) (without batteries

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